Apple Has Social Media Guidelines for Employees. Should You?
Ah, ha! Even the forward-thinking, creative, ultra-hip, wonder wizards at Apple have laid out clear social media guidelines for their employees. That makes us human resources policy geeks a bit more cool by association, right?
OK. Maybe we are pushing it. But, a recent story on the Apple guidelines over at PC World did give us the opportunity for a teachable moment here on our blog. You see, Apple had put in place specific guidelines prior to an incident where an employee posted negative comments about the company on Facebook. The comments were reported to managers, and then the worker took the matter to an employment tribunal. The tribunal upheld Apple’s decision to fire the worker. They sited the clearly documented company policies and codes of the conduct that employees are expected to follow when using social media and blogs, and the actions in question were seen as serious enough to merit disciplinary action according to that documentation.
This subject is a hot-button topic right now for good reason. Regardless of how you as a manager or business owner view the issue of freedom of speech vs. protection from libel and other forms of defamation, one fact remains the same: You and your company will be better protected against endless and/or costly litigation with a well-written social media and blogging policy in place. If you don’t believe us, just do a quick Internet news search and see for yourself.
Learn More About It
Tina Hamilton, owner and president of hireVision Group, will be part of an expert panel that includes attorneys Scott Allinson and Edward Easterly of Tallman Hudders & Sorrentino presenting “Social Media: Learn the Latest Rules and Regulations Necessary to Protect Your Company” on Wednesday, January 18, 2012 at Lehigh Valley Country Club in Allentown, PA. This Lehigh Valley Chamber of Commerce event will open at 11:15 am, and the presentation will run from 12:00-1:00 pm. ($49 for LVCC members; $79 for non-members)
Click here for more details and a registration form.