Does Your Brand Say “Great Place to Work”?
Forget what old catchphrases have taught you, nice guys don’t have to finish last. In fact, in this day and age of social media and viral Internet marketing, being a good, respectable company can lead to valuable customer loyalty and brand recognition. But the process of getting that “nice guys” recognition for your company doesn’t start with a big marketing push. It starts from within.
Unfortunately, not enough business owners and managers are getting that message. Not enough media outlets are talking about this connection either. Maybe that’s why we loved a recent posting over at Entrepreneur.com entitled “Why Your Business Should Be a Great Workplace”, because it does just that—it discusses how doing good by your workforce can be great for business. The article includes insights from leaders of companies that made Entrepreneur’s annual “Top Small Companies to Work For 2011” list, and included this great quote about company culture and internal branding:
- Internal brand excellence: “We live and work in a very different environment than companies did even five years ago. The pace of innovation and use of technology in business, especially with social media, means that a company’s internal ‘brand’ for its employees is as important, if not more important, than its external brand image. Word gets around very quickly about the company culture.” — John Saaty, chief executive officer, Decision Lens
“I couldn’t agree more,” says Tina Hamilton, PHR, hireVision’s president and CEO. “If you treat your talent well and give them a great work environment, they will be happy and your best public relations tool, your best cheerleaders. They will most likely do a better job for you, which often makes customers happier and more loyal to your brand as well.”
Want to create a work environment and culture that promotes positive brand recognition for your company? hireVision’s HR Partnering Services provide the assistance and support your company needs to achieve these goals. Contact us today for an honest discussion about your HR needs.