Employee Appreciation Tip of the Month: Corporate Social Responsibility (CSR) programs promote engagement
With Employee Appreciation Day happening tomorrow, we at myHR Partner would like to share an engagement booster we feel strongly about:
Doing good deeds in the world does good for your company.
This is particularly true of employee-centered programs like volunteering and giving. That’s the message of a recent Forbes article on Corporate Social Responsibility (CSR) programs, otherwise known as corporate philanthropy.
What internal benefits does philanthropy bring to a company?
While it is easy to see how CSR programs can help a company’s public image and brand, there are internal benefits to having meaningful philanthropic projects that go a long way in fostering employee engagement and satisfaction. Even recruitment gets a boost when organizations include employee volunteering in their company culture.
From the Forbes article:
While investing in corporate philanthropy – particularly employee-centered programs like volunteering and giving – is vital to remaining competitive in a business world that increasingly prioritizes good corporate citizenship, too many businesses still undervalue the bottom-line benefits of these programs. Executives who dismiss the importance of employee volunteer and giving programs shrug them off as “nice to have” charity cases (literally), more useful for nonprofit recipients than the corporate doers and donors. What they don’t realize is the direct connection between employee volunteering and giving and a host of tangible business benefits that include employee engagement, retention, recruitment, skills-growth, leadership training and team-building.
The millennial connection
The article also notes that a link between employee volunteering and improved engagement can be seen with millennials. The 2014 Millennial Impact Report, found that, millennials actually want to volunteer together with their coworkers, and they also want to feel connected through a shared passion for their company’s philanthropic efforts. The study even notes that millennials seek employers with active CRS programs when searching for jobs. Initiatives that help within the neighboring community were particularly appealing.
Making volunteerism and philanthropy part of your company culture can help bring your team, millennials and all, together with a sense of pride. Our president, Tina Hamilton, PHR, has blogged about this, and has lead by example with her Global Volunteer efforts.
Even if you don’t have a formal CSR program, you can still recognize and encourage individual efforts within your team. “When you support and encourage your employees’ altruistic volunteer efforts, everybody wins. Your workforce is happier and appreciative, loyalty and pride in the organization grows and your company brand is strengthened,” says Hamilton.
Employee Appreciation Day is tomorrow!
For those of you saying “Yikes!” out loud upon reading the headline above, may we offer some help? If you have yet to plan anything for your team, the team at myHR Partner has collected a fantastic list of ideas for you, so that you can express your gratitude in fun, meaningful ways. Click here for more details.