Employee engagement’s top three challenges
(The following post is by guest blogger Sybil F. Stershic, owner of Quality Service Marketing, speaker and award-winning author.)
“In your experience, what are the key challenges to creating and maintaining an engaged workplace?”
It’s the question I get most often since my first book on engaging employees with internal marketing was published eight years ago. Speaking with thousands of business and nonprofit professionals, I’ve found employee engagement via internal marketing has become an accepted international business strategy.
Here’s what I find to be employee engagement’s top three challenges:
- Engaging employees and customers with internal marketing is intuitive, but not intentional enough. Overwhelmed with daily work pressures, managers admit they overlook the basics of connecting-the-dots by not reinforcing where employees fit within the organization’s scope and what’s expected of them.
- Too many initiatives and directives, political in-fighting, and ineffective communications contribute to a lack of strategic focus that results in a culture of frustrated and disengaged employees.
- Organizational silos continue to impede employee collaboration and cohesiveness.
The good news is these challenges are not insurmountable. It helps when I remind managers that internal marketing is not an across-the-board-or-nothing application. They can make a difference using internal marketing within their respective department or business unit, even if they don’t have the authority to improve employee engagement across the organization.
Employees want and need to feel their work matters. Together with customers, they want to know that they are respected and valued. How do your employees know this?
If you’re ready to take care of the people who matter most to your company’s or nonprofit’s success, it’s time to put internal marketing tools of engagement to work for you. In addition to following myHR Blog for excellent human resources information for the modern employer, you can start with Quality Service Marketing blog where you can find practical ideas, insightful interviews, and best practices on how to engage employees with internal marketing.
If you prefer to work with a more compact guide complete with worksheets and Action Plan Starter Notes that you can use to develop a customized internal marketing plan, you can get a print copy of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. Nonprofit managers can order a print or e-version of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits.
(Note: If you’re in need of 20 or more books for management development, just let me know and I’ll work on getting you a special volume discount. You can contact the author here.)
About our guest blogger:
Sybil F. Stershic is a marketing and organizational advisor with Quality Service Marketing. A respected thought leader on engaging employees and volunteers with internal marketing, she is the author of several business books and the long-running Quality Service Marketing Blog.