Want to build your best brand? Make your employees proud company envoys.
Are your employees satisfied at work? If you want a positive reputation in the community, then you’ll want to ensure the answer is yes. That’s the message we got from a recent article over at TLNT.com that discusses how important happy employees are to your company’s brand, even from the very beginning of their tenure at your organization.
How to grow a happy workforce
From their first days on the job, onboarding is a great tool for making brand new employees feel welcome and part of something special. Providing opportunities to make a difference through volunteering and charitable events is another way to give employees, rookie and veteran, a sense of pride about the company they work for. Providing opportunities through continued education or workshops for people to grow professionally and personally is another. Giving meaningful praise and recognition is yet another. These are not just simply do-gooder moves on management’s part. They are important steps in increasing employee retention and promoting a positive brand for your business outside of the workplace.
As we discussed in an earlier post, today’s employees—and millennials in particular—want more than just a paycheck from their employers. They want to be a part of something of value. Working for an principled or altruistic company matters to them.
This is such a great take home message from the article:
Every employee is an ambassador
If your organizations want to move ahead full throttle towards the organization’s goals, you have to provide more than just a paycheck. Today’s workers are motivated by more than a wage package and growing your bottom line.
The workforce today is looking for ways to connect in meaningful ways with their organizations, and they are sharing their views on social media and elsewhere. They can be among your best public relations and marketing tools, provided you give them an authentic positive experience.
“Millennials are looking for more than just a salary, and they are discriminating when it comes to potential employers in ways previous generations were not,” says Tina Hamilton, PHR, president of myHR Partner.
Whether you need help onboarding, attracting or maintaining happy employees, we can help!
Today’s employers have to be proactive to promote a productive workforce and to avoid employee dissatisfaction and high turnover rates. It takes a strategic, broad approach to maintain a positive, productive and profitable workforce. Our team of HR experts is here to help you achieve your workforce goals. Email us, or call us at 610-443-0119 to discuss how myHR DirectLink Services can help your business.