As we move further into 2025, small businesses are grappling with the challenge of rising operational costs. From inflation to increased wages and benefits, the financial pressures are mounting. Yet, amidst these challenges, maintaining employee satisfaction remains a top priority. My column this month explores how small businesses are managing these rising costs and the impact on employee satisfaction.
Small businesses are feeling the pinch from various directions. Inflation has driven up the cost of goods and services, while wages and benefits have also increased to keep pace with the competitive job market. According to a recent Forbes survey, many small business owners are resorting to measures such as taking on credit card debt or remortgaging their homes to keep the lights on. With a new administration now in place, there is a vast feeling of the “unknown” about which direction the economy will head into.
To navigate these financial pressures small businesses are becoming more intentional about financial management. Besides the obvious monitoring of cash flow and cutting back on unnecessary expenses, companies are also seeking alternative funding sources. Strategic financial planning is essential for sustainability, allowing businesses to allocate resources effectively and prepare for unforeseen economic shifts.
Technology adoption is playing a crucial role in helping small businesses manage rising costs. For example, artificial intelligence-powered chatbots can handle customer inquiries, freeing up employees for more complex tasks.
Small businesses are adopting innovative cost-management strategies to balance their budgets. Negotiating better pricing with suppliers is one common method, as well as automating processes to reduce labor costs and resources.
A not new option, but one that is gaining momentum, is contracting with a well-established virtual assistant organization — allowing companies to bring on low-cost supplemental staff from places such as the Philippines, Columbia, etc. I personally know dozens of companies supplementing their current teams with this low cost, yet high quality labor options. The virtual assistants help with everything from back office administrative tasks all the way through experienced marketing and accounting professionals. I will be writing a future column on this subject.
While managing rising costs is crucial for business survival, it also has a direct impact on employee satisfaction. Employees are acutely aware of the financial health of their employers, and cost-cutting measures can sometimes lead to concerns about job security and benefits. Businesses that communicate transparently and involve employees in decision-making processes can mitigate these concerns.
Despite financial pressures, offering competitive compensation remains essential for attracting and retaining talent. At myHR Partner, we have seen a significant surge in companies across the U.S. requesting salary surveys and compensation analysis to measure where they rank in employee compensation overall. They are also finding creative ways to offer value beyond salaries. My next column will look at common and unique benefits options offered by small and midsized businesses.
Employee well-being is a critical factor in maintaining satisfaction. Offering flexibility, career pathing and tiered compensation options, helps boost morale and attract employees who would not have these opportunities at their current place of employment. Staying on top of trends in the wellness space should not be minimized. By prioritizing employee well-being, businesses can foster a positive work environment, which in turn boosts productivity and loyalty.
Strong leadership is crucial in navigating financial challenges and maintaining employee satisfaction. Leaders who communicate openly, show empathy, and involve employees in decision-making processes can build trust and loyalty. By demonstrating a commitment to employee well-being and professional growth, leaders can inspire their teams to stay motivated and engaged.
Looking ahead, small businesses will need to remain adaptable and proactive in addressing financial challenges. This includes staying informed about economic trends, investing in technology and continuously refining cost-management strategies. By prioritizing employee satisfaction and well-being, businesses can create a resilient and motivated workforce.
In 2025, small businesses are navigating a complex landscape of rising costs and financial pressures. However, by adopting strategic financial planning, embracing technology and focusing on employee well-being, they can manage these challenges effectively. Maintaining competitive compensation, promoting diversity, equity and inclusion, and fostering a positive work environment are key to keeping employees happy and engaged. As the business landscape continues to evolve those who prioritize their employees’ satisfaction will be positioned for success.
This article was originally posted on The Morning Call on February 23, 2025. Tina Hamilton is an Entrepreneurs' Organization (EO) member in Philadelphia, and is the founder and CEO of myHR Partner.