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Talking Business: Remote Communication revolution offers great advantages and new problems

Written by Tina Hamilton | Jul 24, 2024 2:53:02 PM

In the ever-evolving landscape of the modern workplace, communication methods have undergone a remarkable transformation. Once dominated by the ringing of phones and the clatter of typewriters, today’s offices resonate with the sounds of video conferences and the clicking of keyboards. The question arises: are people still talking on phones, or have Zoom and Microsoft Teams video calls become the new norm?

It’s undeniable that traditional phone calls have experienced a decline in the workplace, overshadowed by the rise of video conferencing platforms. Tools such as Zoom and Microsoft Teams have seamlessly integrated themselves into daily operations, enabling remote collaboration with unprecedented ease. The pandemic, which forced many companies to adopt to remote work conditions, accelerated this shift, making video calls not just a convenience but a necessity.

Consider the dynamics of a typical workday. Where once a phone call might have sufficed for a quick check-in or clarification, now a video call offers a more complete solution. With screen sharing capabilities, face-to-face interaction and the ability to read body language, video calls have become the closest and more convenient option to in-person meetings.

However, this isn’t to say that phone calls are obsolete. They still hold their own, particularly in situations where a quick conversation is needed or where internet connectivity is an issue. Moreover, phone calls offer a sense of familiarity and immediacy that some find comforting in an increasingly digitized world.

Yet, as we look to the future, it’s evident that the trend is firmly in favor of video conferencing. Firstly, video calls facilitate richer communication by incorporating visual cues that are absent in traditional phone conversations. This fosters better understanding and enhances collaboration, especially in multicultural or remote teams.

Secondly, the increase of remote work necessitates tools that surpass geographical boundaries. Video conferencing platforms enable teams to connect regardless of their location, fostering inclusivity and flexibility. This has significant implications for talent acquisition and retention, as companies can now tap into a global talent pool without the constraints of physical proximity.

Thirdly, advancements in technology are driving the evolution of video conferencing capabilities. From virtual backgrounds to augmented reality features, these platforms are continuously innovating to enhance user experience. A recent global Zoom call that I attended offered subtitles in various languages we could choose from. As artificial intelligence and machine learning become more integrated into these systems, we can expect further improvements in areas such as real-time translation, transcription and facial recognition.

However, it’s essential to recognize that the shift towards video conferencing isn’t without its challenges. One of the most significant concerns is the phenomenon of “Zoom fatigue,” whereby prolonged exposure to virtual meetings can lead to feelings of exhaustion and burnout. This is attributed to various factors, including the cognitive load of processing nonverbal cues, the absence of natural breaks between meetings and the strain of constant self-monitoring.

To mitigate these issues, organizations must adopt a more nuanced approach to communication. This involves striking a balance between video calls, phone calls and communication methods such as email and messaging platforms. By leveraging the strengths of each type of platform, teams can optimize their production while minimizing the negative effects of over-reliance on any single channel.

Remote and hybrid work models are prevalent as we know. This presents both challenges and opportunities for communication in the workplace. On one hand, hybrid teams must contend with the complexities of coordinating across physical and virtual spaces. On the other hand, this flexibility offers the chance to tailor communication strategies to suit the needs of individual team members.

While phone calls still have their place in the modern workplace, video conferencing has emerged as the new standard for communication. Its ability to transcend boundaries, facilitate collaboration and adapt to evolving technology trends make it indispensable in today’s interconnected world. To harness the full potential of these tools, organizations must strike a balance between different communication modalities and remain vigilant against the pitfalls of over-reliance. As we look towards the future, the way we communicate in the workplace will continue to evolve, driven by innovation, necessity and the ever-changing dynamics of the modern workforce.

 

This article was originally posted on The Morning Call on July 17, 2024.  Tina Hamilton is an Entrepreneurs' Organization (EO) member in Philadelphia, and is the founder and CEO of myHR Partner.