Giving that resonates
In today’s workplace, employees want more than a paycheck. They want purpose.
According to national surveys, companies with strong charitable programs see higher employee engagement and lower turnover. Clients, too, are paying attention. A business that supports local causes signals integrity and shared values – qualities that build trust and loyalty.
Here in Lehigh Valley, we’ve seen firsthand how giving can strengthen both community and company culture.
Local examples of impactful giving
The Greater Lehigh Valley Auto Dealers Association has donated nearly $2 million over the past decade through its Cars N Kids Foundation. The association’s annual holiday luncheons bring joy to hundreds of children, complete with gifts, music, and festive characters. The organization also funds scholarships and hosts technician competitions to support youth education and workforce development.
Another standout is the Lehigh Valley Community Foundation, which connects donors with local nonprofts. In 2024 alone, LVCF facilitated over $7 million in charitable gifts supporting organizations such as New Bethany Ministries, Turning Point of Lehigh Valley, and the Boys & Girls Clubs.
And during Giving Tuesday, nonprofits such as Second Harvest Food Bank and the American Red Cross Pennsylvania Rivers Chapter use social media to rally donations and engage younger generations in philanthropy.
A personal shift toward purpose
At myHR Partner, we’ve made a conscious decision to redirect our holiday gift budget – traditionally used for client appreciation – toward supporting our nonprofit clients who are struggling due to federal funding cuts. Not only have they lost their funding sources due to the cuts, the demand for their services is growing significantly.
These organizations are doing critical work in our communities, and many are facing unprecedented challenges. It is heartbreaking. By investing in their missions during the holiday season, we’re not only helping them continue their work – we’re reinforcing our own values as a company.
This shift has sparked meaningful conversations with clients and employees alike.
It’s a reminder that generosity can be deeply personal, and that businesses have the power to uplift others in tangible ways.
Small businesses, big impact
You don’t need a large budget to make a difference. Many small and mid-sized companies are finding creative ways to give back, including:
Redirecting holiday gift budgets to support nonprofit clients or local charities
Offering paid volunteer time for employees to serve causes they care about
Matching employee donations to amplify their impact
Partnering with nonprofits for pro bono services or skills-based volunteering
These efforts not only help the community – they reinforce company culture. Employees feel proud to work for a business that gives back, and clients appreciate the values-driven approach.
Strategic tips for employers
If you’re considering a shift toward charitable giving this holiday season, here are a few tips to maximize impact:
- Align giving with your company’s mission. Choose causes that reflect your values and resonate with your team.
- Engage employees in the process. Let them nominate charities or vote on where donations go. This builds buy-in and enthusiasm.
- Communicate your impact. Share stories of the organizations you support and the difference your company is making.
- Make it personal. Consider giving in honor of clients or employees supporting cause they care about.
- Think long term. Holiday giving can be the start of a year-round commitment to community engagement.
The ripple effect
Giving back isn’t just about doing good – it’s about building a resilient, values-driven business. When employees feel connected to a greater purpose, they’re more engaged and loyal. When clients see your commitment to social impact, they’re more likely to trust and support your brand.
This holiday season, consider how your company’s generosity can extend beyond the office. Whether it’s a donation, a volunteer day or a partnership with a nonprofit, your gift can create a ripple effect – one that strengthens your business, uplifts your community and spreads goodwill far beyond the holidays.
This article was originally posted on The Morning Call on December 15, 2025. Tina Hamilton is an Entrepreneurs' Organization (EO) member in Philadelphia, and is the founder and CEO of myHR Partner.
